Client: SPEC  A research hospital*

Challenge:  SPEC  The research hospital conducting the AMAZE trial is having a difficult time getting the word out and is struggling with low recruitment numbers.

Solution: SPEC  I made the copy simple and straight forward so that even a quick read in a waiting room would convey the message of a research study that is actively recruiting. Easy-to-understand eligibility criteria and three CTAs prompt the reader to take action.

Copy: SPEC

Head: The AMAZE Study: an asthma research study for kids

Subhead: Millions of children struggle with asthma every day.

Doctors want to learn more.

CTA 1: Now Enrolling

Call (617) 555-5555

Copy: About the study: The AMAZE study is a research study for

children with asthma. Doctors are studying a new investigational

drug to see if it can prevent asthma symptoms.

CTA 2: Ask your child’s doctor about the AMAZE study.

Copy: Children may qualify if:

~They are 6 to 10 years of age

~A doctor said they have asthma

~They haven’t been hospitalized in the last month

CTA 3: Find more information at ClinicalTrials.gov (NCT12345678)

*This is a SPEC document created to showcase a patient-facing ad sample for a clinical trial. While based on an actual disease state, the sponsoring hospital, study, and study drug are fictitious.