Client: The Studio School of Dance is a family owned dance studio that was forced to convert to a virtual dance school during the pandemic. 

Challenge: Since the school was transitioning to add homeschool classes for the first time, it was competing with more established homeschool centers. The copy needed to portray that the school understood the distinct wants and needs of a typical homeschool family.   

Solution: By explaining that their daytime classes were created specifically for homeschoolers, I tell the reader that this school knows what homeschool families want. From there, I am able to explain how the daytime classes are just as great as the evening classes in order to create a desire to take action.

Copy: Calling all Homeschool Families – Veterans and Newbies Alike!

Our daytime dance classes were created specifically with our homeschool families in mind! Enjoy the same ballet, tap, jazz, hip-hop, and acro classes we offer in the evenings, but on your schedule. This is a great way to incorporate P.E. classes into your curriculum while making friends with other homeschoolers in the area! Enroll Now!