Client:   Spine Specialty Florida is a thriving acupuncture business with two successful locations (at the time).  

Challenge: The About page of the company’s new Facebook business page was going to reach a wider audience than had the clinic’s previous marketing efforts. As such, the copy needed to appeal to a general population of all ages and include information for both the natural medicine connoisseur and the complete amateur. 

Solution: I led with information that would resonate both with the holistic minded and the non-holistic minded audience. After detailing some of the therapies, I noted the doctor’s success at reducing pain and helping to avoid surgery as that is a benefit that would appeal to a large majority. To end, I included information about a free consultation (“free” is a benefit that can appeal to most everyone) with a catchy call to action.

Copy: Spine Specialty Florida is an alternative medical clinic that combines Modern medicine with Traditional Chinese medicine. At Spine Specialty Florida, we assess the whole body to determine the underlying cause of your health issues so that we are treating the reason for your pain, and not just the symptoms. Once we have determined your diagnosis through pulse and tongue assessment, we will treat you with anything from CRA (Contact Reflex Analysis), to cupping, laser therapy, acupuncture, herbal medicines, and more. We have been helping our patients to eliminate pain and avoid surgery (especially back surgery) for over 25 years. We offer a completely FREE consultation, with no obligation, where you can sit down with the doctor, in his office, to ask any questions you might have. Give us a call; you have nothing to lose but your pain!