Client: SPEC  Xlear is a leading manufacturer of sinus care products

Challenge:  SPEC  Xlear is newer to the market than it’s long-standing competitors. Although the brand has grown significantly, it faces the hurdle of being misunderstood because it is a natural product. The brand can stand to capitalize on the winter season, its highest selling time of year. 

Solution: SPEC  I used simple wording in the product description and placed it right at the top to eliminate any confusion from the onset. From there, I led right into a consumer benefit and then detailed exactly what the product does. Wording is kept simple and to the point since most readers will spend only seconds reading the ad. I ended with another benefit using the brand’s down-to-earth tone. A simple CTA is used to also increase awareness of where the product can be found. The QR code is a second CTA with simple and straightforward language.

Copy: This is a SPEC AD

Spend this winter exactly how you're supposed to.

Natural saline nasal spray that relieves congestion, alleviates cold & flu symptoms.

So you can snow-day like the rest of them.

Scan with your phone camera for 20% off

Find it in the cold and flu aisle.