Client:   The Studio School of Dance is a family owned dance studio that was forced to convert to a virtual dance school during the pandemic. 

Challenge:  During a critical time for the dance studio, where some families had to end their classes due to the pandemic economy, and where many grave emails had been exchanged, I suggested the studio send a friendly newsletter. The goal was to lighten the mood and retain the school’s existing customers by emphasizing the family atmosphere of the studio. 

Solution: I led with a fun, neighborly introduction to engage the customer and continued into a consumer benefit: their registration is taken care of. A down to earth tone is used to imply familiarity and a call to action is added. I chose to keep the copy brief and to the point, then bulleted important information for the readers who are only skimming.

Copy: 

Fall 2021 Newsletter

Happy Thanksgiving! We love this time of year when we get to enjoy the holidays while looking forward to a new year and another wonderful recital season! We hope you have a beautiful time making memories, enjoying family, and eating pie!

The Scoop

Before you know it, it will be second semester at The Studio! And don´t worry, it's all taken care of. Your child´s registration will automatically roll over into the next semester.

For any schedule changes, please email us before Friday, December 17th.

The Buzz

Want to get a head start on your holiday shopping? Pre-order The Studio merch to get everything your dancer needs! Click here to shop!

Key Dates

November 24th-27th 

Thanksgiving Break

December 24th-January 2nd

Holiday Break

January 17th

Martin Luther King Jr. Day

June 11th

Dress Rehearsal

June 12th

The Studio's 19th Annual Recital!

One More Thing...

It's Costume Time! Measuring for costumes will begin soon!

Students will be measured throughout the winter and most costumes will arrive in the spring!