Client: The Studio School of Dance is a family owned dance studio that was forced to convert to a virtual dance school during the pandemic. 

Challenge: The dance school was facing the difficulty of going virtual during the pandemic. It needed its teacher bios to speak for themselves and be stunning enough to retain clients who considered discontinuing classes during quarantine.    

Solution: In order to draw in the audience, I started with a bit of sentiment by telling of the teacher’s childhood. Then, to spark interest and deepen the studio’s credibility, I highlighted the teacher´s worldwide reputation and impressive history.

Copy: Anthony Rosa, better known in the dance world as ‘Sir Ready,’ got his nickname for always being ready to jump in and dance. In fact, growing up in Waterbury, Connecticut, Ready always loved to dance. He recalls watching break dancers on music videos and dreaming of one day becoming a performer like them. When an after-school program at his elementary school began offering dance classes, Anthony quickly signed up and began learning. For the next five years, he studied African dance and then, in the summer of 1999, Anthony finally had the chance to learn to break dance. With his thirst for dance already alive, Ready’s talent became quickly apparent. In only his second year break dancing, he won a top break dance competition and became sponsored by a clothing line. In 2005, after earning a college degree, Ready moved to New York City to fully pursue his dream to dance. He was quickly picked up by entertainment companies and began performing throughout the tri-state area and later, throughout the entire world! Today, Ready owns his own entertainment company that continues to wow audiences across the globe. He enjoys teaching at The Studio and passing his skills on to those with the same hunger for dance that he had as a child.